Dyer gave the club a rundown on the digital marketing field, explaining that digital marketing involves using all digital platforms for promoting a product or service. Theres six basic steps to follow when creating a digital marketing campaign :
JMU Ad Club would like to thank Drew for coming all the way to Harrisonburg! Always a pleasure to get a visit from previous ad club members
This past Friday, January 26, 2018, The Madison American Advertising Federation had the opportunity to visit Madison + Main in Richmond, VA. Madison + Main is branding, marketing and PR agency created in 2005. Since then they have taken the industry by storm working with a variety of different brands to provide creative solutions.
Our agency was fortunate enough to get a run down on agency life and meet some of the so called "Main-iacs". Even though the JMU Ad Club is a student run ad agency, it was exciting to see life inside a real agency especially for our new members who had never been on a visit before. And if there is one thing that we took away from our visit was that #boldbrandswin.
Last night JMU Ad Club and Madison Marketing Association had the pleasure of listening to recent alum Emily Maynard talk about her career at Capital One. Marketing major and Team Leader in Dr. Clarke’s Google Online Marketing Challenge class, Maynard spoke about the skills she learned at JMU that transitioned her into the role of Project Manager.
“A world without Project Managers would be chaos,” Maynard said as she described the position. Planning, executing and making sure projects run smoothly, project management roles keep everything on track.
Giving students a little bit of insight to her position, she described the Waterfall management technique versus Agile. The Agile technique is better for tech performances delivering projects faster, about every two weeks. The Waterfall technique can be used for longer, more drawn out goals and projects. Maynard then took the group through an interactive activity using the Waterfall method to help them better set and meet goals for the future.
To conclude the presentation, Maynard described Capital One’s internship program and other opportunities the company offers. The JMU AD Club and Madison Marketing Association would like to thank Emily Maynard for sharing her knowledge about life in the real world with the students of JMU!
Although CarMax is nationally known as a great way to buy and sell cars, the members of the JMU Ad Club found out there’s a lot more to CarMax than that. On Friday, January 27, JMU Ad Club visited CarMax Digital in the Shockoe Bottom area of Richmond, Virginia to learn more about the digital aspects of the company.
Students first met and ate lunch with Bill Nash, CarMax CEO and JMU Alum, Jim Lyski, CMO, and Laura Donahue, VP Marketing Services. Students inquired about the role of technology and data in the future of companies and how to use data to better understand customers. After lunch, students learned about developing a communication architecture from the Manager of Integrated Marketing, Lindsey Stone. She taught Ad Club members the importance of creating a customer journey to help focus a company’s advertising efforts. Archie Miller, Team Manager of Interaction Design then walked the students through a case study on developing new web products. He stressed the importance of constant collaboration and dialogue between team members. Lastly, students learned a new technique to effectively approach projects as Kylie Turnauer, Senior Manager of Marketing Operations described an agile development approach to marketing projects.
Matt Merola, junior Marketing major and VP of Research for JMU Ad Club said, “It was interesting learning about all the different aspects that it takes to create a successful campaign, especially for a company like CarMax.”
We want to extend our gratitude to everyone at CarMax that made this trip not only possible, but a fun and unique learning experience! Your time and insight was a great gift to our members.
Somewhere in the cobblestone downtown of Richmond, Virginia, people are writing on walls, standing at desks, meeting in glass conference rooms and occasionally, when supervised, passing around an Emmy. All of these things and more are happening at the Martin Agency, a full-service advertising agency headquartered in the city. On Friday, January 27 members of JMU Ad Club visited the Martin Agency for a tour and to learn a little more about what goes on inside the beautiful building at One Shockoe Plaza.
The tour, led by Martin’s Chief Communications Officer, Dean Jarrett, traveled up all floors of the agency, showcasing the creative and strategic talents of everyone in the company. Students learned about the different departments at Martin including, Account, Creative, Media and Social. 2015 JMU and Ad Club alum Allie Waller, now an Account Coordinator at Martin also joined the group. After the tour, Waller and Jarret answered students’ many questions from “Should I go to portfolio school?” to “What’s your favorite project that you’ve ever worked on?”
Haley Boerger, a junior Graphic Design and SMAD double major and Art Director for the Club said, “It was interesting to see the open and creative floor plan that the Martin Agency has built to enforce a constant creative flow of ideas.” Beyond that, Boerger was “impressed to see how above and beyond the company goes for their clients. They once built a soccer field inside to show their willingness to work for their client.”
The Martin Agency, recently named to Ad Age’s Creativity Innovator List, has clients ranging from Geico to Oreo, Discover and Tic Tac. It has locations in Virginia, NY and London. On behalf of everyone that made this trip possible, thank you! As students and advertisers, we learned a lot and had fun along the way.
Last night, Tuesday January 24, 2016 graduate Drew Dyer returned to Showker Hall for the first time since his graduation in May. Now a PPC executive at Jellyfish, a digital marketing agency in Baltimore, MD, Dyer talked about life post graduation, his career path and helpful tips to get a job in the real world.
Dyer was a former JMU Ad Club member and marketing major, so the students of JMU Ad Club and Madison Marketing Association (MMA) were eager to hear what he had to say about his journey to success. Dyer talked about how his education at JMU and experience in extracurricular activities really put him above the competition and landed him the job at Jellyfish.
“Being able to say I’ve worked with big name companies like Mary Kay, Pizza Hut and Snapple really stands out to employers” Dyer said referencing past campaigns he worked on in JMU Ad Club, “Having that experience really helps once you enter the real world.”
Dyer talked about his life at Jellyfish, a fun loving company dedicated to all things digital. He described digital marketing and how it’s used at his company, along with other important skills like SEO and paid search campaigns.
He ended his presentation with some advice for students entering the workforce. He emphasized putting yourself out there, applying anywhere you think you might be interested, utilizing your network and most importantly getting as much experience as you can.
On behalf of JMU AD Club and MMA we’d like to thank Drew for such awesome presentation!
Congratulations to our October members of the month Kirsten Matthewman, Jess Adler, Julia Shaffer, Gunter Greenhalgh, Noah Johnson, Kiera Moyer*, Ellie Houghton*, Rob Farrell* and Antonio Ruiz*! They went above and beyond and impressed us with their awesome ideas!