Last night, Tuesday January 24, 2016 graduate Drew Dyer returned to Showker Hall for the first time since his graduation in May. Now a PPC executive at Jellyfish, a digital marketing agency in Baltimore, MD, Dyer talked about life post graduation, his career path and helpful tips to get a job in the real world.
Dyer was a former JMU Ad Club member and marketing major, so the students of JMU Ad Club and Madison Marketing Association (MMA) were eager to hear what he had to say about his journey to success. Dyer talked about how his education at JMU and experience in extracurricular activities really put him above the competition and landed him the job at Jellyfish.
“Being able to say I’ve worked with big name companies like Mary Kay, Pizza Hut and Snapple really stands out to employers” Dyer said referencing past campaigns he worked on in JMU Ad Club, “Having that experience really helps once you enter the real world.”
Dyer talked about his life at Jellyfish, a fun loving company dedicated to all things digital. He described digital marketing and how it’s used at his company, along with other important skills like SEO and paid search campaigns.
He ended his presentation with some advice for students entering the workforce. He emphasized putting yourself out there, applying anywhere you think you might be interested, utilizing your network and most importantly getting as much experience as you can.
On behalf of JMU AD Club and MMA we’d like to thank Drew for such awesome presentation!