Summer is coming to a close but the hot dogs aren’t going anywhere. The American Advertising Federation (AAF) announced Wienerschnitzel, a west-coast hot dog chain, as the client for the 2019 National Student Advertising Competition (NSAC).
The world’s largest hot dog chain was founded in 1961 in southern California. Ever since, it’s been a family-owned company with a focus on its food and fans. The chain now serves over 120 million hot dogs a year and is growing steadily. This quirky and unique client opens up a lot of avenues for the NSAC. The JMU Ad Club is ready to dive into the 2019 NSAC case study from Wienerschnitzel, with the help of many new faces . . .
JMU Ad Club is currently recruiting new members! There are two interest meetings next week in Madison Union. For more information, check out JMU Ad Club on Facebook and come to the interest meetings. Any other questions can be sent to email@example.com.
Last night, Tuesday January 24, 2016 graduate Drew Dyer returned to Showker Hall for the first time since his graduation in May. Now a PPC executive at Jellyfish, a digital marketing agency in Baltimore, MD, Dyer talked about life post graduation, his career path and helpful tips to get a job in the real world.
Dyer was a former JMU Ad Club member and marketing major, so the students of JMU Ad Club and Madison Marketing Association (MMA) were eager to hear what he had to say about his journey to success. Dyer talked about how his education at JMU and experience in extracurricular activities really put him above the competition and landed him the job at Jellyfish.
“Being able to say I’ve worked with big name companies like Mary Kay, Pizza Hut and Snapple really stands out to employers” Dyer said referencing past campaigns he worked on in JMU Ad Club, “Having that experience really helps once you enter the real world.”
Dyer talked about his life at Jellyfish, a fun loving company dedicated to all things digital. He described digital marketing and how it’s used at his company, along with other important skills like SEO and paid search campaigns.
He ended his presentation with some advice for students entering the workforce. He emphasized putting yourself out there, applying anywhere you think you might be interested, utilizing your network and most importantly getting as much experience as you can.
On behalf of JMU AD Club and MMA we’d like to thank Drew for such awesome presentation!